FASHION BRAND LAUNCH & GROWTH:
A STEP-BY-STEP COURSE FOR ENTREPRENEURS

TURN YOUR FASHION DREAM INTO A THRIVING BUSINESS

Are you ready to transform your ideas into a successful fashion brand? This 6-week, 12-session course is designed for fashion design students, recent graduates, and entrepreneurs who want to master product development, sourcing, manufacturing, and branding—launch your fashion brand with confidence.

MEET YOUR INSTRUCTORS

This course is led by Jacob McIntyre and James Chapman, the founders of Designable Fashion—a fashion consulting firm specializing in product development, sourcing, and brand strategy for emerging designers and established brands alike.

JAMES CHAPMAN

Co-Founder & Head of Design

James is a fashion industry expert specializing in market research, design direction, product development, and branding. A graduate from Parsons The New School, James leads brands through every stage of the creative process—from concept and graphics to marketing strategy. While studying at Parsons, James was awarded the title of Best Designer, and showcased his thesis at New York Fashion Week. Before starting Designable Fashion James designed for various fashion brands for over a decade including Callaway Golf, the Olympic Uniforms, Christian Siriano, and Monat Global. With a keen eye for trends and technical execution, James helps fashion startups establish a clear brand identity and launch successful collections.

JACOB MCLNTYRE

Co-Founder & Head of Product Development

Jacob is a technical designer with extensive experience in fit development, standard block fits, and product execution. A graduate of the Fashion Institute of Technology, Jacob has worked with global manufacturers, patternmakers, and sustainable suppliers to bring countless fashion brands to life. Jacob focuses on performance, fit, quality, and construction; with over a decade of technical design, product development, and sourcing experience. Before starting Designable Fashion Jacob was a Technical Designer for over a decade working on brands like Karl Lagerfeld Paris, Tonya Taylor, Macy’s, and Generation Love. Through Designable Fashion, he helps entrepreneurs develop high-quality products while ensuring brand consistency and scalability.

WHAT YOU WILL LEARN

  • Brand Identity Development

  • Target Market Identification

  • Competitive Analysis

  • Product Development Process

  • Collection Planning

  • Trend Research

  • Line Planning & SKUs

  • Tech Pack Creation

  • 3D Design Tools

  • Fabric & Material Sourcing

  • Packaging Design

  • Prototype & Sample Development

  • Fit Analysis & Adjustments

  • Production Management

  • Shipping & Logistics

  • Marketing & Growth Strategies

  • Long-term Growth

  • Fashion Industry Overview

COURSE STRUCTURE

📆 6 Weeks | 12 Live Sessions (Mondays and Wednesdays, 7pm - 8pm EST)

💻 Live & Interactive – Get real-time guidance from industry experts

🎥 Recorded Sessions – Watch replays anytime

📂 Exclusive Resources – Worksheets, templates & insider insights

COURSE BREAKDOWN

Week 1: Brand Identity & Concept Development

🔹 Define your brand DNA, niche, and customer profile
🔹 Build a strong foundation with competitive analysis

Week 2: Strategy & Planning

🔹 Develop a cohesive collection & trend-driven design direction
🔹 Learn SKU strategy and collection planning

Week 3: Product Design & Tech Pack Creation

🔹 Create technical sketches and professional tech packs
🔹 Ensure production-ready designs with accurate specs

Week 4: Sourcing & Sample Development

🔹 Source fabrics, trims, and packaging
🔹 Work with manufacturers to perfect fit and quality

Week 5: Manufacturing & Shipping

🔹 Manage production timelines and quality control
🔹 Understand logistics, shipping, and importing essentials

Week 6: Brand Growth & Recognition

🔹 Strengthen brand storytelling and marketing
🔹 Develop strategies for long-term brand success

Final Session: Q&A + Course Recap

WHO IS THIS COURSE FOR?

✔️ Fashion design students & recent graduates – Learn how to take your designs from concept to production


✔️ Startup fashion brands – Get a structured roadmap to launch and scale successfully


✔️ Aspiring fashion entrepreneurs – Gain insider knowledge to navigate the industry with confidence

WHAT OUR CLIENTS SAY

Barb C.

"Jacob and James are an incredible team to work with from developing the tech packs to finding the perfect manufacturer, they guided us through every step with expert advice. The production process was seamless, and the final product was exactly what we envisioned. Highly recommended for any brand looking for stress-free manufacturing!"

Alyssa G.

"Designable Fashion absolutely nailed the branding for our new product! James worked closely with us to create stunning graphics and packaging that perfectly reflect our brand’s identity. The attention to detail, from color selection to material choices, made a huge impact on our final product. We love the sleek, professional look, and couldn’t be happier with the results!"

Katie E.

"We needed a complete brand identity, and Designable Fashion delivered beyond our expectations. Jacob and James created a stunning logo and a comprehensive brand guide that outlined everything from typography to color palettes and tone of voice. Now, every aspect of our branding feels cohesive and professional. This has made marketing so much easier, and our brand finally has a strong, recognizable identity. Highly recommend!"

Dan P.

“James was fantastic to work with on our custom merch project! He helped us refine our designs, select high-quality fabrics, and create branding that truly stands out. The final products turned out even better than we imagined, and our customers love them.”

Omar B.

“Our experience working with James and Jacob at Designable Fashion was exceptional. We highly recommend their expertise for all aspects of product development, from research and design to fabric sourcing and comprehensive project management. Their valuable recommendations also significantly improved other areas of our business. We eagerly anticipate continuing our collaboration as we finalize the remaining stages of our project and we will work with them again on future projects.”

Meaghan M.

“I highly recommend Designable Fashion to any apparel brand looking to develop quality products. The team is highly knowledgeable and guides you throughout the development and manufacturing process.”

John C.

“Went to Designable Fashion with an innovative active wear clothing concept. From my vision, the DF team provided incredible support toward my brand ideas becoming a reality. The team has supported market research, brand identity and website design. DF provided, design, and sourcing that incorporates certified sustainable processes. I could not be happier with the solutions accomplished in the multiple product designs.”

Jessica F.

"Jacob at Designable Fashion skillfully guided the development of concept to viable and targeted outdoor active wear line. Providing solutions to my vision of what I deemed important for the company product development and launch."

Robert H.

"Jacob was extremely thorough and professional. I received prompt responses, and felt that he truly cared about my brand and vision. His experience in product development and design is apparent. I feel confident working with his team and will continue to work with him on the development of my brand."

🔹 Course Duration: 6 Weeks (12 Live Sessions)

🔹 Limited Spots Available – Enroll Now!

FREQUENTLY ASKED QUESTIONS

Collapsible content

 Is this course for beginners?

Yes! Whether you're starting from scratch or refining your brand, this course provides actionable steps to succeed.

What if I miss a live session?

No worries! All sessions are recorded, so you can watch them anytime.

Do I need design experience?

No! While a background in fashion is helpful, this course is designed to guide both creatives and entrepreneurs through the entire fashion business process.

Will I get one-on-one support?

The course includes interactive live sessions where you can ask questions. While one-on-one coaching isn’t included, there will be opportunities for personalized feedback during Q&A sessions.

What kind of resources will I receive?

You’ll get exclusive worksheets, templates, industry insights, and a step-by-step framework to help you launch and scale your fashion brand.

How long will I have access to the course materials?

You’ll have access to recorded sessions and downloadable resources for lifetime after the course ends.

Is there a refund policy?

Due to the digital nature of the course, refunds are not offered. However, we are committed to providing an incredible learning experience and will assist you in getting the most out of the course.

Will I learn how to price my products?

Yes! The course covers pricing strategies, cost breakdowns, and how to ensure profitability while remaining competitive.